Our course will equip you with the skills necessary to use digital marketing for the development and promotion of either your career or chosen project. To achieve this goal, we only require your desire, diligence, and discipline. We take care of the rest.
We have developed a comprehensive training program that provides you with true professional digital skills learned through practical application
IT STEP Academy has been working in the field of IT education since 1999. We work closely with companies that may become your future employer and stay abreast of current digital trends. We know precisely the skills and training necessary for a professional start in the world of digital marketing and analytics. Our authored techniques and project-oriented approach teach you how to solve the real problems your company or clients are facing.
The effectiveness of our “Digital Marketing and Analytics” course is confirmed by thousands of STEP graduates. Our alumni have went on to become qualified social media managers, PPC-specialists, and content marketers in some of the largest companies across 36 countries.
Relevance, Professionalism, Excellence
Education at IT STEP Academy is based on three essential components of active learning
The knowledge and skills that our students gain must meet the requirements of employers today and in the future. Therefore, we review and update our course program every six months.
Instructors - Practitioners
Instructors at STEP Academy are specialists in their field with more than five years experience. The methods they teach you are the same methods they use on a day-to-day basis at leading companies. In our classrooms, students receive only relevant knowledge from real practice.
We have created a unique learning environment where teachers and students communicate on an equal footing. Our classrooms and laboratories are equipped with comfortable workplaces, computer equipment, and licensed software.
Who are our students
STEP Academy pupils and graduates from the ages of 17-18 years old,
are able to launch their careers in digital marketing as opposed to postponing or delaying their dreams by taking another “tutorial.”
University students, from the ages of 18-23,
master the second specialty in parallel with their university education giving them a unique advantage over their counterparts.
Specialists in various fields from the ages of 23-55,
are able to dynamically boost their career and financial profiles by either changing careers to the in demand industry of digital marketing or increasing their worth to their current employer.
STEP Academy’s digital marketing course is for all those who wish to improve their skills,
systematize their knowledge, and gain the highly-demanded skills in our modern digital world.
In 12 weeks graduating students of STEP Academy will receive
Maximum leverage via Practical Trainings
The learning process at STEP is based on the practical application of all the knowledge gained. We do not have monotonous lectures. Our students do not write a synopsis or proposals. All materials necessary for studying are available in our proprietary electronic logbook which you will have access to via your login. You will have the ability study any place and time convenient for you with instant access to stay current on your course.
By choosing this direction, you will go through various areas of Internet marketing: from website creation on WordPress to copywriting, search engine optimization to the promotion of branded social networks and their promotion on various channels. Our practical hands-on approach allows you to gain real experience on real projects, making you ready - on day one - for testing by employers.
We teach the minimum amount of theory because we understand in order to be successful, you must be a practitioner. STEP Academy students start immediately on their personal projects. By promoting blogs, opening online stores, and launching their ventures, our students actively apply real marketing tools directly on their current projects. Your last trimester will be a 3-month internship in a real company under the guidance of your STEP mentor.
Web Development & Search Engine Optimization
Module 1.1. Fundamentals of Web Design.
How to develop websites without advanced coding skills. What are CTA and other essential landing elements? I am creating lending to sell goods and services on Tilda.cc. Where to find website images and icons? Copywriting tips or how to write engaging content. Types and models of ContenThis course is ideally suited for applicants seeking hire as Marketing Manager, Content Officer, Research Associate, News Editor, and Web Developer.
Module 1.2. Content Marketing.
Working content strategy and executable content plan. Website content requirements. The life cycle of a content strategy. How to write a text to sell, to inform or engage visitors to do actions. Creating landing pages that sell. Ways to create a positive reputation and attract new users. Agents of influence. Search Engine Reputation Management. Features of content for mobile devices and desktop. Mobile First.
Module 1.3. Search Engine Optimization.
Basics of SEO. Principles of search engines. Search queries and types. How to change the results of search queries. Personal queries. Snippets. Site indexing. Ranging. A semantic core of the site. Keyword analysis. Organization of the site structure following the semantic core. Page interlinkage. Page 404. 301 redirect. Duplicating content. Site Map. Robots.txt. Internal and external site optimization. Search engine sanctions. Unique content with keywords.
Module 1.4. WordPress. Creating an E-Commerce Website.
Customization of a site. Building an online store with WooCommerce. Creating tags in WordPress. Google Tag Manager. Adding an online payment feature. Installing analytic services for the website. How to attract leads and measure conversion from visitor to a client. Adding product pages, managing promotions, sales, combining automatic emails with hot proposals.
During the course, students use commercial tools by Netpeak Software: Netpeak Spider & Netpeak Checker for free.
Specializations in Digital Marketing: Content Creator, Copywriter, Website manager, SEO specialist.
Start of the Course: 5th of March.
English / French
4 lessons per week
Digital Marketing Channels
Module 2.1. Social Media Marketing.
Promotion in social networks. Types of content in social networks.
What marketeers should know about Facebook, Instagram, Twitter, Reddit and Quora. Ways to attract and retain the audience.
Social media content plan, where to find ideas and how to schedule posts.
How to create a social media and website chatbot using third-party services. Mass-following.
Social networks analytics. Analysis of social media competitors.
Module 2.2. Email Marketing.
Types of emails. How to form a the mailing list. Analytics and performance indicators.
Design letters without high-level design skills. How to create automatic emails. Spam filters and how to bypass them. Segmentation and mailing automation. Main mistakes in email marketing. Email plan: Welcome-chain, supportive emails.
Module 2.3. Alternative Digital Channels.
Advertising for mobile devices. Teaser ads. CPA exchanges. Advertising on international market places. Featured ads on Amazon. Advertise on eBay.
Specializations in Digital Marketing: Social Media Marketeer, Email Marketer, Community Manager.
English / French
4 classes per 80-min per week
Digital Marketing Analytics
Module 3.1. Pay-Per-Click Advertisement.
Principles of contextual advertising. Creating effective ads. Targeting and retargeting. Advertising campaign. Campaign effectiveness. Media plan. How to create simple banners. How to launch Google Ads and how to add Google AdSense to your website. Best practices for creating, managing and optimizing Display campaigns. Mobile advertising, ad formats, bidding and targeting, and campaign measurement and optimization. Best practices for managing and optimizing Google Ads campaigns. Remarketing Lists for Search Ads. Managing and optimizing video advertising campaigns across YouTube.
Module 3.2. Google Analytics.
Learn the basic features of Google Analytics including how to create an account, implement tracking code, analyze basic reports, and set up goals and campaign tracking. advanced Google Analytics features including data collection, processing and configuration, and more complex analysis and marketing tools. Google Analytics features: PPC-campaign measurement, website conversions & user activity, exploring target audience, generating audience reports, improving website content with heatmap analysis, measuring targets, building sales funnels. Installing and configuring Google Analytics for landing and online store. Google Trends. Cross-channel analytics.
Module 3.3. Testing.
Usability Testing. Hallway testing. Remote usability testing. Expert review testing. Automated expert review. A / B testing. SEO audit.
Specializations in Digital Marketing: Search engine marketing, Google Ads Manager, Google Analytics Specialist, Web analytics / marketing automation.
English / French
4 classes per 80-min per week
Education at STEP is organized so students can immerse themselves in their specialty as much as possible without being distracted by unnecessary materials. We do not have written exams, and tests for learning — only standard tests for self-mastering the subject. Representatives of IT companies are present at the defense of graduation projects, and a diligent student can immediately find a good job.
up to 14 certificates
IT STEP Academy students will qualify to receive during their education.
From graduation to employment
STEP Academy takes pride in providing graduates with assistance in finding their first job in the field of IT and digital marketing.