Our course will equip you with the skills necessary to use digital marketing for the development and promotion of either your career or chosen project. To achieve this goal, we only require your desire, diligence, and discipline. We take care of the rest.

We have developed a comprehensive training program that provides you with true professional digital skills learned through practical application

IT STEP Academy has been working in the field of IT education since 1999. We work closely with companies that may become your future employer and stay abreast of current digital trends. We know precisely the skills and training necessary for a professional start in the world of digital marketing and analytics. Our authored techniques and project-oriented approach teach you how to solve the real problems your company or clients are facing.

The effectiveness of our “Digital Marketing and Analytics” course is confirmed by thousands of STEP graduates. Our alumni have went on to become qualified social media managers, PPC-specialists, and content marketers in some of the largest companies across 36 countries.

Relevance, Professionalism, Excellence

Education at IT STEP Academy is based on three essential components of active learning

Up-to-date Curricula

The knowledge and skills that our students gain must meet the requirements of employers today and in the future. Therefore, we review and update our course program every six months.

Instructors - Practitioners

Instructors at STEP Academy are specialists in their field with more than five years experience. The methods they teach you are the same methods they use on a day-to-day basis at leading companies. In our classrooms, students receive only relevant knowledge from real practice.

Friendly atmosphere

We have created a unique learning environment where teachers and students communicate on an equal footing. Our classrooms and laboratories are equipped with comfortable workplaces, computer equipment, and licensed software.

Who are our students

STEP Academy pupils and graduates from the ages of 17-18 years old,

are able to launch their careers in digital marketing as opposed to postponing or delaying their dreams by taking another “tutorial.”

University students, from the ages of 18-23,

master the second specialty in parallel with their university education giving them a unique advantage over their counterparts.

Specialists in various fields from the ages of 23-55,

are able to dynamically boost their career and financial profiles by either changing careers to the in demand industry of digital marketing or increasing their worth to their current employer.

STEP Academy’s digital marketing course is for all those who wish to improve their skills,

systematize their knowledge, and gain the highly-demanded skills in our modern digital world.

In 12 weeks graduating students of STEP Academy will receive

Maximum leverage via Practical Trainings

The learning process at STEP is based on the practical application of all the knowledge gained. We do not have monotonous lectures. Our students do not write a synopsis or proposals. All materials necessary for studying are available in our proprietary electronic logbook which you will have access to via your login. You will have the ability study any place and time convenient for you with instant access to stay current on your course.

Ready Project

By choosing this direction, you will go through various areas of Internet marketing: from website creation on WordPress to copywriting, search engine optimization to the promotion of branded social networks and their promotion on various channels. Our practical hands-on approach allows you to gain real experience on real projects, making you ready - on day one - for testing by employers.

Employment Assistance

We teach the minimum amount of theory because we understand in order to be successful, you must be a practitioner. STEP Academy students start immediately on their personal projects. By promoting blogs, opening online stores, and launching their ventures, our students actively apply real marketing tools directly on their current projects. Your last trimester will be a 3-month internship in a real company under the guidance of your STEP mentor.

Study forms

Study forms

Web Development & Search Engine Optimization

1680 CHF

• Basics of HTML & CSS markup. How to create a landing page for consumer products with prototyping tools like Tilda.cc and Figma.com.

• WordPress Content Management System. How to create optimal content that will be placed at the top of Google search.

• How to run an e-commerce website on WordPress by exploring plugins, integration of Google Tag Manager and Google Analytics.

• How to use technical and specific SEO instruments like sitemaps, link building, internal and external site optimization, avoiding search engine sanctions, page optimization for social media, meta descriptions, title tags and headers, keyword and keywords density, ALT tags, SEO-friendly URLs and much more.

• How to create unique content with essential keywords.

During the course, students use commercial tools by Netpeak Software: Netpeak Spider & Netpeak Checker for free.

Start of the Course: 5th of March.

English / French

From 17 and up

12 weeks

4 lessons per week


Education at STEP is organized so students can immerse themselves in their specialty as much as possible without being distracted by unnecessary materials. We do not have written exams, and tests for learning — only standard tests for self-mastering the subject. Representatives of IT companies are present at the defense of graduation projects, and a diligent student can immediately find a good job.


up to 14 certificates

IT STEP Academy students will qualify to receive during their education.

From graduation to employment

STEP Academy takes pride in providing graduates with assistance in finding their first job in the field of IT and digital marketing.