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Digital Marketing Course in Switzerland

Keeping up-to-date on online marketing - from PPC to UX. Open up digital tools. Promote your business online.
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Who should choose this course?

This course is for anyone who is interested in marketing, wants to master a new profession and understand how to get the most out of online promotion.
For beginners
For beginners
who want to start a career in digital and have the support of industry experts
For young professionals
For young professionals
who are already working in marketing, but aim to take knowledge to a new level and earn more
For entrepreneurs
For entrepreneurs
who want to promote their product or service and understand how to control marketing teams and contractors

What will you study

During the course, you will study the main areas of Internet marketing:
SMM (Social Media Marketing)

This block will help you understand the features of promoting goods and services through key social networks - Facebook and Instagram. You get an answer to the question "How to make social networks not only amusing in terms of content, but also profitable"

  • Overview of social networks and platforms
  • Building a social media strategy
  • Content Plan
  • Promotion in social networks
  • Advertising in social networks
  • PR in social networks
  • Automation of work in social networks
PPC (Pay Per Click)

You will learn everything that is important to know about contextual advertising.

  • Block content
  • Google Ads - Intro
  • Google Ads - Advanced
  • Display advertising in Google Ads
  • Why You Need YouTube and Video Ads
  • Tools for eCommerce
  • Price aggregators, product advertising, CPA, teasers
Digital SEO strategies

Search engine optimization brings good results, but only if you do it "in the long run" and are ready to invest time and resources in SEO optimization. In this block, we will talk about how to effectively use SEO for online business promotion.

  • Basics of SEO
  • Internal optimization
  • Website structure optimization. Outdoor optimization
  • Methods of UX research (survey of the target audience, Google Analytics)
  • Website analysis, SEO audit
UX (User Experience)

Your sites, platforms, and apps can have super content and be really interesting to users, but just one UX mistake can deprive your business of potential customers.

  • What is User Experience, differences between AI, UX, UI
  • Relationship of UX with other online marketing tools
  • Basics of UX Tools
  • Methods of UX research (survey of the target audience, Google Analytics)
  • Designing user portraits, customer journey map
  • Usability testing
Email marketing

Newsletters bring in money, increase your brand awareness and work as an effective channel of communication with the audience, but only when you clearly understand how to use this tool.

  • Basic concepts of e-mail marketing
  • A set of e-mail marketing tools
  • How to build a subscriber base
  • Email creation, email analytics
Content Marketing

Content is not only text and a picture to have somebody's attention. Content marketing is a strategy. It's how, when and what exactly you communicate to your audience, and most importantly - why.

  • Internal text content
  • External text content
  • Select TV (Tone of Voice)
  • Inbound marketing
Chatbots

Chatbots save time and resources for your team, save you money, and automate standard business processes. The chatbot helps the user to quickly find the necessary information and solve important issues without the involvement of a manager.

  • Why chatbots are needed
  • Chatbots for various messengers (Facebook, Telegram, etc.)"
  • Step by step creation of bots
Analytics

How o track the effectiveness of advertising campaigns and what indicators you can rely on. We will also talk about sales tunnels: what they are and what they are for.

  • GTM (Google Tag Manager): what is it, why is it needed, an analysis of its features
  • Attribution models and multi-channel funnels
  • Deep study of the behavioral factors of the audience
hand phone
smm
smm smm
ppc
ppc ppc
seo
seo seo
ux
ux ux
email
email email
content
content content
bot
bot bot
analytics
analytics analytics
Book the course

Forms of study

forms_of_study_deployed

Digital Marketing
Schedule:
Mon or Tue or Thu
Duration:
33 weeks
Age:
17-75 yo
Time:
18:00-20:30

10 Installments

230 CHF/month
10 Installments

Semester

1800 CHF/month
Two Installments
Total amount: 900 CHF

Per year

1600 CHF/course
One installment
Total amount: 1600 CHF
schedule-new__full-description_one 1600 CHF

After graduation

You will know what kind of online promotion will give a 100% result for the business with the least investment. As well ass learn to apply in practice tools of Internet marketing.
Analyze
website audience and create its portrait
Launch
Google Ads advertising campaigns, evaluate performance
Perform
detailed analysis of advertising campaigns
Develop
and implement a digital strategy and content plan
Delegate
promotion of business and speak with marketers in one language
Get
data about the audience and analyze it
Expect
promotion budget
Perform
internal and external search engine optimization
Promote
on Facebook, Instagram, YouTube and via e-mail newsletter
Book the course
After graduation
You will know what kind of online promotion will give a 100% result for the business with the least investment. As well ass learn to apply in practice tools of Internet marketing.
Analyze
website audience and create its portrait
Launch
Google Ads advertising campaigns, evaluate performance
Perform
detailed analysis of advertising campaigns
Develop
and implement a digital strategy and content plan
Delegate
promotion of business and speak with marketers in one language
Get
data about the audience and analyze it
Expect
promotion budget
Perform
internal and external search engine optimization
Promote
on Facebook, Instagram, YouTube and via e-mail newsletter
Book the course

More than education: career prospects

IT Step Computer Academy cooperates with local and international companies. We regularly update and post vacancies from our partners and provide students with cool job opportunities.

During the presentation of the final project, students will demonstrate their knowledge and skills to representatives of IT companies. This is a chance for confident self-presentation and an opportunity to find an employer here and now!

OUR PARTNERS
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