STEP IT Academy | We have been learning since 1999. High-quality IT-education for adults and children. We prepare programmers, designers and system engineers who cannot be replaced by artificial intelligence. In order to achieve this, we teach how to understand tasks, run projects and work in a team, in addition to core knowledge.

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To achieve this goal, we only require your desire, diligence, and discipline. We take care of the rest.

Our values

Relevance, Professionalism, Excellence

Education at IT STEP Academy is based on three essential components of active learning.

Up-to-dated Curricula

The knowledge and skills that our students gain must meet the requirements of employers today and in the future. Therefore, we review and update our course program every six months.

Instructors - Practitioners

Instructors at STEP Academy are specialists in their field with more than five years experience. The methods they teach you are the same methods they use on a day-to-day basis at leading companies. In our classrooms, students receive only relevant knowledge from real practice.

Friendly atmosphere

We have created a unique learning environment where teachers and students communicate on an equal footing. Our classrooms and laboratories are equipped with comfortable workplaces, computer equipment, and licensed software.

For whom

Program Benefits

Owners and Managers

To master the basic tools of digital marketing and be able to control employees and contractors effectively.

Future Entrepreneurs

Learn how to drive targeted traffic to a site using modern digital marketing techniques.

Practicing Marketers

Expand knowledge of digital technologies and discover new opportunities.

Those who want to learn a new profession

Receive knowledge and skills for a confident start in IT.

Curriculum

Curriculum

Our curriculum is based on real market requirements. Our methodologists and professors are constantly working on improving and updating it so that graduates of STEP can adequately show themselves to the employer.

  • Digital marketing and its place in general marketing. The difference from offline marketing;
  • Online business models: goals and KPIs;
  • Digital communication channels. Selection of the target audience. Digital strategy;
  • Basics of SEO: History, ranking factors, semantics, keywords analysis, types of queries;
  • Internal optimization. Meta tags, relink and microdata;
  • External optimization. Optimization of the site structure. Reference structure;
  • Content Marketing. Building a content strategy. Inbound marketing;
  • User Experience (differences between the directions of AI, UX, UI). UX research methods (surveys and Google Analytics);
  • Composition of user portraits. Customer journey map;
  • SMM. Overview of social networks and platforms. Building a strategy for working on social networks (Facebook / Instagram);
  • Trend tracking and operational changes according to new trends. Creation of viral content;
  • Advertising in social networks. Practice of working with Facebook / Instagram advertising office;
  • PPC. Ad formats. Search, media and video advertising;
  • Google Ads. Selection and Grouping keywords. Keyword Matching Types Writing effective ads;
  • The performance of advertising campaigns. Analysis and optimization;
  • Email marketing. A set of used tools: lists, lead magnet, audience segmentation;
  • FB and website chatbots;
  • Creating chat bots for various platforms without programming;
  • Google Analytics and Google Tag Manager. Steps for proper installation and configuration;
  • Goal settings. Understanding micro and macro conversions;
  • Segmentation of the audience. Definitions of traffic quality for any site;
  • Set up remarketing groups. Creating "complex" audiences;
  • Plugins for easy data handling;
  • Regular expressions. Marketing campaign managment;
  • Ways to automate routine tasks without programming skills;
Download curriculum
Result

At the end of the course you will be able to:

  • Analyze of site audience and create its portrait;
  • Create advertising campaigns on Google Ads and evaluate their effectiveness;
  • Conduct a detailed analysis of advertising campaigns;
  • Create a digital strategy and content plan, master media planning;
  • Estimate exactly what kind of promotion will give 100% result for your business with the smallest investment;
  • Successfully delegate the promotion of a business, but also speak with experts in the same language;
  • Get all the data about your audience and conduct a qualitative analysis;
  • Learn to promote Facebook, Instagram and YouTube;
  • You will be able to promote websites using email-mailing;
  • You can put into practice any Internet marketing tool;
  • You can correctly calculate the budget for the promotion;
  • Perform internal and external search engine optimization;

Education at STEP is organized so students can immerse themselves in their specialty as much as possible without being distracted by unnecessary materials. We do not have written exams, and tests for learning — only standard tests for self-mastering the subject. Representatives of IT companies are present at the defense of graduation projects, and a diligent student can immediately find a good job.

Forms of study

Forms of Education

Module 1. Website Building on WordPress

300 CHF

Module 1.1. Create your WordPress Website Live.

Module 1.2. Working with Plugins and Themes in WordPress.

Module 1.3. Selling Goods and services on WordPress Part 1: Setup WooComerce.

Module 1.4. Selling Goods and services on WordPress Part 2: Articles & Payment.

Module 1.5. User Experience & Graphic Design Process: Designing a Landing Page.

 

Schedule:

 

Dates:

  • Tuesdays : 28.01, 04.02, 18.02, 25.02, 03.03 (mornings)
  • Thursdays: 30.01, 06.02, 20.02, 27.02, 05.03 (evenings)

Time:

  • morning - 09:30 - 11:30
  • evening - 18:30 - 20:30

 

Total hours: 10.

English / French

5 weeks

17-75 years old

2 hours per week

Module 2. Digital Marketing Channels

480 CHF

Module 2.1. Instagram.
Module 2.2. Facebook.
Module 2.3. Facebook Community Management.
Module 2.4. Facebook Ads.
Module 2.5. LinkedIn.
Module 2.6. Twitter.
Module 2.7. YouTube Content Creation.
Module 2.8. Content Marketing Strategies, Planning & Publishing.

Schedule:

 

Dates:

  • Tuesdays : 10.03, 17.03, 24.03, 31.03, 07.04, 21.04, 28.04, 05.05 (mornings)
  • Thursdays: 12.03, 19.03, 26.03, 02.04, 23.04, 30.04, 07.05, 14.05  (evenings)

Time:

  • morning - 09:30 - 11:30
  • evening - 18:30 - 20:30

 

Total hours: 16.

English / French

8 weeks

17-75 years old

2 hours per week

Module 3. SEO & Content Marketing

240 CHF

Module 3.1. Introduction to Search, Audit & Semantic Core Creation.
Module 3.2. Content & Blog Marketing for SEO.
Module 3.3. Leveraging local business for SEO.
Module 3.4. YouTube Ads.

Schedule:

 

Dates:

  • Tuesdays : 12.05, 19.05, 26.05, 02.06 (mornings)
  • Thursday: 28.05, 04.06, 11.06, 18.06 (evenings)

Time:

  • morning - 09:30 - 11:30
  • evening - 18:30 - 20:30

 

Total hours: 8.

English / French

4 weeks

17-75 years old

2 hours per week

Module 4. Analytics & Performance Marketing

480 CHF

Module 4.1. Google Analytics Setup.
Module 4.2. Audience, Aquisition & Behaviour.
Module 4.3. Conversions.
Module 4.4. Conversion Optimization -> Landing Pages.
Module 4.5. Google Tag Manager.
Module 4.6. Hotjar.
Module 4.7. SemRush & Ahrefs.
Module 4.8. Google Trends, Google Insights & Google Page Insights, Google Alerts.

 

Schedule:

 

Dates:

  • Tuesdays : 09.06, 16.06, 23.06, 30.06, 07.07, 14.07, 21.07, 28.07 (mornings)
  • Thursday: 25.06, 02.07, 09.07, 16.07, 23.07, 30.07, 06.08, 13.08 (evenings)

Time:

  • morning - 09:30 - 11:30
  • evening - 18:30 - 20:30

 

Total hours: 16.

English / French

8 weeks

17-75 years old

2 hours per week

Module 5. Email Marketing & CRM

180 CHF

Module 5.1. Email Marketing Overview.
Module 5.2. New Technologies in Email-Marketing.
Module 5.3. Loyalty Building with Email-Marketing.

Schedule:

 

Dates:

  • Tuesdays : 04.08, 11.08, 18.08 (mornings)
  • Thursday: 20.08, 27.08, 03.09 (evenings)

Time:

  • morning - 09:30 - 11:30
  • evening - 18:30 - 20:30

Total hours: 6.

English / French

3 weeks

17-75 years old

2 hours per week

Module 6. Google Ads

300 CHF

6.1. Search.
6.2. Google Display Network.
6.3. Shopping Campaign Results.
6.4. Mobile Ads.
6.5. Ads Conversion Rate Optimization (CRO).

 

Dates:

  • Tuesdays :  25.08, 01.09, 08.09, 15.09, 22.09 (mornings)
  • Thursday: 17.09, 24.09, 01.10, 08.10, 15.10 (evenings)

 

Time:

  • morning - 09:30 - 11:30
  • evening - 18:30 - 20:30

 

Total hours: 10.

English / French

5 weeks

17-75 years old

2 hours per week

Digital Productivity
17 - 75 years
Personalized Courses
14 - 75 years
Professors

Professors

Work in/with international IT-companies.

Launched their startups. Minimum experience in IT - 5 years.

Average teaching experience - 2 years.

Gael Montouchet

Expert in Digital Marketing and Productivity.

Gael worked for such famous companies as Nestle, Hilton, Emirates, LinkedIn, Hyatt, and organizations as UNICEF and World Wide Fund for Nature.

Certificates

STEP Academy students receive international diplomas

Companies

Companies in which the STEP graduates work

Education

How we teach

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