STEP IT Academy | We have been teaching since 1999. High-quality IT-education for adults and children. We prepare programmers, designers and system engineers who cannot be replaced by artificial intelligence. In order to achieve this, we teach how to understand tasks, run projects and work in a team, in addition to core knowledge.
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Design and marketing: the use of colours
The colour of the packaging and logo has a huge impact on consumers' awareness and perception of products in stores and on promotional materials.
Let's try to understand the particularities of the use of colour in the design of promotional and marketing materials.
Facts about colour
Branding is one of the areas where the use of the right color leads to success. Consumers react almost equally to certain colours. Certainly, the subjective approach to colour is not to be outdone. In general, in advertising and marketing, colours have the same meaning:
- Yellow means optimism. Yellow is considered one of the best colours in the design. The Nikon, DHL and IKEA logos are created in yellow.
- Orange - user-friendliness, in this color the logo of Amazon, Blogger, Firefox.
- Red is power and will. In marketing, they love using red. Companies such as Oracle, CNN, Virgin, Netflix, Lego, etc. have used it in their logos.
- Purple -
How to monetize your knowledge?
What is the most expensive thing in the world? Do you think it's gold? Platinum? But no, it's information.
Our knowledge can be different, the amount of money we have depends on the information we know. But sometimes a person may have some information, but they don't know how to use it.
Let's take a simple example. Each of us at work takes care of certain functions. For example, Natasha knows how to create a beautiful design for landing pages, while Alexandre can make a good layout. It is logical to assume that Alexander will not be able to work in the company as a designer, because he did not know the business. On the other hand, it is unlikely that Natasha can make money by making layouts.
Let us now look at the labour market. What happens if there are not enough competent specialists? The prices of works simply increase, and any competent specialist is worth the weight of gold. If you think that gold is not enough t
In a couple of years, a significant part of the responsibilities will go to robots and automated systems. What will happen to the labor market? How will we perceive success in the age of automation? How will people share jobs with robots and bots? What professions will not disappear and remain in demand?
Automation of Workplaces, Drones and Robots
The problem of automation is not a new one. This is not a new phenomenon that arose yesterday or the day before. Queen Victoria, 500 years ago, worried the knitting machine would leave her people without a means to earn an income, she therefore, in every way possible attempted to prevent the granting of a patent for that invention.
Have you heard about Henry Ford and the fact that he fired workers in his factories and created an automated conveyor for the production of cars?
Due to automation, industrial production has significantly accelerated, and some processes have become simpler.
And the new engines
It’s not a secret that every programming language has its own field of application. Some of these languages are used more often than others. In this study, we are trying to find out which language is the most popular, analyzing the statistics of known IT platforms.
First of all, you need to take into account that the popularity is evaluated by various factors, among them:
• Number of vacancies, courses and educational literature.
• Language references in discussions at specialized forums.
• Number of projects on IT platforms.
• Language references in search queries.
Knowledge and understanding of coding are needed not only in the work of the coder himself, but also in the thousands of current professions. In the future this will include all professions. Therefore, it is extremely important to give children a chance to understand coding as early as possible – preferably in childhood.
In the Junior Computer Academy before teaching our programming languages, we teach unusual, but already in demand courses such as “Game Design.”
The computer games industry is incredibly profitable. Just look at the leaders of Multiplayer Online Battle Arena (MOBA) games. For example, Dota & League of Legends brings their creators tens of millions of dollars a month.
What is included in this course and how extensively did we prepare for its delivery?
• Hundreds of books on game development and design were read.
• Dozens of professional foreign courses were considered.
• Every instructor authorized to teach is a true gamer
Who is a frontend developer?
The "Frontend" is the entire system : client of websites / applications
(including the part invisible to a user, that of the software): interfaces, templates, styles, widgets, etc.
The scope of responsibility of such a developer covers the creation of the user interface.
It is the layout, the adaptation of the layout. An important part of web application development is what most affects the first impression of the user ?.
Let's briefly list one by one the skills of a good developer beginner :
? Interface design
? Working with server technologies
? Web application optimization
Therefore, if you are a designer in your heart, but also love programming and believe that the future is for Internet technologies, the'Frontend' developer specialty is exactly what you need;)