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  To become a sought-after specialist, you need to be prepared to study the instructions and manuals for the tools that are used every day in your work. You also need to understand that a contextual advertising specialist's job consists of 50% of the monotonous work of compiling and sorting data in tables. Therefore, you will need the ability to work with office applications.   The standard tools of a contextual advertising specialist: - Google Adwords - Google Analytics - Google Tag Manager - Google Adsense - Yandex Direct - Yandex Metrika - Facebook Business Manager - Facebook Power Manager - Facebook Blueprint - Social network accounts   What are the development paths for a contextual advertising specialist? After completing training and getting the necessary certification, a contextual advertising specialist becomes a sought-after IT expert. The contextual advertising channel is used by 90% of companies around the world, so the for

??  Let's talk about the goals and principles or values of education. A bit of philosophy and a practical example. When you hear that you need to change the education system, it is important to accept that the system works.  Just like any other system that has been in place for some time. And it works effectively, if it has been with us for a long time.  ❗️Le problem is that the system works.  The way our children are leaving school is not good for the children and parents themselves, and often for society.  But it is perceived above all by employers who expect initiative, employees living with the desire to grow and develop the business. There are many other things. But the most frequent one is in relationships with oneself and with others. ✅  This is important. When people at work say "you don't know anything", they mean "you don't know how to do anything". There may have been high level geometry in school and you may have had the best tutor, but

Owner and CEO, Dmitry Korchevsky shared the latest news about the events and work processes in all branches of the Academy: First of all, the crisis due to COVID - 19 made us sweat a lot, transferring all our products to temporary online.  It's good that in summer the JCA (Junior Computer SAcademy) went on vacation - it allowed us to concentrate on adults and even significantly increase attendance. We decided not to adjust our development plans and to open everything that we had planned for this year. Here is just a part of the projects: 1. Opening, licensing and launch of 8 new IT STEP SCHOOL secondary schools in Rivne, Lutsk, Poltava, Dnipro, Odessa, Zaporozhye, Kharkov, Krivoy Rog. The status of implementation is 98%. This is for already working schools in Kiev and Lvov. 2. Expansion of the Kiev IT STEP SCHOOL school by opening a new location on Podol. Completed by 70% - the building is bought, but repair is not yet started, as the long process of paperwork. Th

Besides the relatively high wages, the possibility of working remotely, good working conditions and all the other advantages of working in the IT field, there are many pitfalls that we ignore at first. Over time, however, these hurdles become more and more important and are beginning to prevent us from working productively. Today I want to address the downsides of the work of any IT professional, such as reduced mobility and high strain on vision and the brain. At first, these issues seem unimportant to us - you work in a great company, you are interested in everything, you are full of energy, you can work on Saturdays - no problem, and you also have to demonstrate that you excel in your job. So there is no real problem of motivation at this stage. But after a while, say six months, the challenges won't go away. Working non-stop and spending Saturdays in the office will deplete you of your energy - even before you realise it. This is especially true for designers who are constantly

For every loving parent, nothing is more important than his own child. We try to give our child the best since childhood, and there is essentially nothing wrong with that. It is another thing that many parents spoil their children, or as they say in a well-known proverb, too good is too bad. So how not to cross this fine line between what is good for the child and what is harmful? In this article we will analyze the main tasks for parents to raise their children.   Task #1 Healthy  nutrition for the child.   We are going to talk about the candies, sodas, chocolate, ice cream, biscuits and others that we eat every day. Many of us have dreamed since childhood of being able to buy sweets, cakes, ice cream, cookies, chocolates, fruit juice for life when they grow up and earn their own money. So I asked myself why adults do not do that. Of course, as we get older, we realize that excessive sugar consumption leads to many illnesses, such as obesity, diabetes, clogged blood ves

No one, these days, questions the fact that information technology is closely integrated into our daily lives. We wake up to the sound of an alarm clock on our smartphones, we talk to people via video conferencing, we read e-books, we keep our money in electronic accounts and if we get sick, we first check for treatments via the Internet.   But how do all these systems work? Let's take the example of the most common device without which we would be  "as without hands" - our smartphone. It all starts with an idea, the idea of creating the product itself. It must meet generally accepted standards of design, communication and technical equipment (hardly anyone would buy a smartphone without a camera), but at the same time be unique and have certain advantages over competitors to survive in the market.    It's not the easiest thing to achieve, is it? That's why several teams of professional engineers, designers and programmers work together to produce a high-tec