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The question seems very simple, but there is no obvious answer to it. And that's normal - after all, each of us imagines the world of design in his own way. In this article, we will try to take a look at the world of design from an unusual angle. For example, have you ever thought about the fact that trolley buses, street lamps and even subways have a design? So, one day, someone designed them and drew them.   I mean, design is more than just posters, billboards and flyers in the street. There are many interesting design directions. Here are some of them:   Graphic design - the creation of 2D plan graphic objects. This includes not only the creation of graphic elements, but also the layout of logos and flat design elements.   Tool: Adobe Illustrator.   Interior design - graphical display of interior objects in 3D. Sofas, armchairs, chairs and tables are the interior objects we use every day. Making all these elements beautiful, harmonious and easy to use

Digital marketing is a wide enough field of activity for a true specialist. But where is he, this specialist, and what kind of talents does he need to have in order to hold this proud title? If you want to get clear answers to these questions, we invite you to take a course on Digital marketing, in our IT STEP Academy.   But before you cross the threshold of an educational center, let's consider with you what an Digital marketing specialist should do and what responsibilities are assigned to him/her. We have conditionally divided these concepts into three blocks of knowledge.   The first set of knowledge   A marketing specialist should know the peculiarities of the Target audience. This means that he should literally take its place: to understand how people make decisions, how to make it easier for them to navigate the site, what style, color and even font design will serve the purposes of the project - not to look back at competitors or strictly follow the w

Switzerland is ranked among the top countries in the profitability of the computer gaming industry. Almost 23 million Internet users spend $140 million on computer games. China, the United States, Japan, South Korea, European countries and Canada took first places in the ranking. US residents spent only $1 billion less on computer games than Chinese residents. Experts predict that revenues from mobile games will soon exceed revenues from computer games and will become the largest segment of the gaming market.   The gaming industry is developing, and this means that companies need new staff to join the ranks of specialists in the gaming industry.   Among the companies there are a few that can compete in skills with major foreign game-studios: Persha Studia, iLogos, Plarium, Renatus, Nravo, Room8 Studio, Murka, Absolutist. They need game designers, analysts, designers, 3D animators, artists, programmers, testers.  Passion for computer games can be a good basis for ch

What is a portfolio? Portfolios are examples of achievements. The designer can have his portfolio in the form of drawings, the photographer can have it in the form of photographs. The programmer's portfolio includes programs, and the promotion specialist will have graphics and links to the pages he has promoted. The main purpose of the portfolio is to give an idea of your abilities to someone who will look at concrete examples of your work. Note that the word "work" in this context does not necessarily mean examples of work you did while working for the company. Any material you can provide will be a good example. Also remember that in your portfolio, you can even show works that you have created and that have not been shown anywhere else but in your portfolio. The main thing is that you are the author.   What should you consider when creating your portfolio? When choosing the work samples for your file, try to take into account your specialization. For example,

Why is It so Important For Students to Get an Education in Computer Science? There's nothing that complicated about in there, it would simply suffice to study. But is that really necessary? Perhaps we should start with the fact that we study throughout our lives. All those who want to be hired in high-paying positions obviously need good training. People have been using computers for more than half a century and computer scientists are the most in demand specialists and some of the most 'expensive'.   What is the difference between the educational program for schoolchildren and the program for adults? First of all, by the way the material is submitted. For example, in the IT STEP Junior Computer Academy, students acquire practical skills and theoretical knowledge. By attending such training at the age of 5-13, a child can get the maximum benefit from spending time at the computer. This may seem paradoxical, but the student's level of knowledge after

Design and marketing: the use of colours The colour of the packaging and logo has a huge impact on consumers' awareness and perception of products in stores and on promotional materials. Let's try to understand the particularities of the use of colour in the design of promotional and marketing materials. Facts about colour Branding is one of the areas where the use of the right color leads to success. Consumers react almost equally to certain colours. Certainly, the subjective approach to colour is not to be outdone. In general, in advertising and marketing, colours have the same meaning: - Yellow means optimism. Yellow is considered one of the best colours in the design. The Nikon, DHL and IKEA logos are created in yellow. - Orange - user-friendliness, in this color the logo of Amazon, Blogger, Firefox. - Red is power and will. In marketing, they love using red. Companies such as Oracle, CNN, Virgin, Netflix, Lego, etc. have used it in their logos. - Purple -